Gary Vaynerchuk custom Crush It! cupcakes

Rutherford, New Jersey bakery Sweet Avenue Bake Shop is famous for putting images on cupcakes, such as the stars of Twilight. Recently, they did cupcakes for WineLibraryTV video blogger Gary Vaynerchuk, author of Crush It! Why NOW Is The Time To Cash In On Your Passion, for a book signing he did. I'm going to see if Gary will give us a little insight into the increasingly popular cupcake and wine pairings.

You can read more about the book at publisher HarperStudio and buy it from Amazon. I haven't read it so can't speak to the book but I imagine it has some helpful advice for anyone looking to pursue a business in cupcakes, or anything entrepreneurial.


photo via @winelibrary at Yfrog


photo of Gary Vaynerchuk with Crush It! cupcake by Anthony Quintano



Visit www.sweetavenuebakeshop.com or call 201-935-BAKE (2253) or email info at sweetavenuebakeshop.com to get your own custom photo cupcakes. You can also follow them on Twitter, Facebook, and their blog.

Below is their banana cream pie cupcake...looks delicious! Available Tuesdays and Thursdays in April.

Trix cereal cupcake + mail order Twilight cupcakes from Sweet Avenue

I'm loving this Twitpic by The Urban Housewife of cupcakes from Rutherford, New Jersey's Sweet Avenue Bake Shop. They just look so fun!

The cereal one is their new January special, via Facebook:

For the month of January, our Magical Mystery cupcakes will feature the same theme - Cereal Surprise! We wanted to create something fun & childlike. No matter how grown up you are, everyone loves a colorful bowl of cereal. Today's Magical Mystery flavor is TRIX.

This one is a Trix-filled vanilla cake with cotton candy frosting, topped with more Trix.

Sweet Avenue is now offering national shipping on their cupcakes, which includes their famed Twilight cupcakes and a DIY cupcake kit to create your own. The cupcakes are $45 for 6 cupcakes for the Twilight ones or "The Decorate It Yourself Cupcake kit includes your choice of three cupcakes, three frostings, and your choice of 3 sprinkles."

Here's a fan photo from Facebook of what someone made with the DIY kit:



They've been doing printed cupcakes; you can see lots of examples in this Facebook album - a few are below.






Lost cupcakes


Twilight cupcakes

Sweet Avenue Bake Shop
153 Park Ave.
Rutherford, NJ 07070
201-935-2253
info at sweetavenuebakeshop.com